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MULTITOUCH LTD. SIGNS DOTBOX AS FIRST U.S. MULTITOUCH APPLICATIONS INTEGRATION PARTNER dotbox to Develop Innovative Cross-Channel Web and Luxury Store Experiences Using MultiTouch LCD Displays FOR RELEASE ON: WEDNESDAY, NOVEMBER 10, 2010 HELSINKI and NEW YORK – MultiTouch, Ltd., developer of the world’s first modular multi-user, multi-touch LCD screen for large-scale displays, today announced that it has signed dotbox Inc, a leading developer of next-generation e-commerce and social media experiences, as MultiTouch Americas’ first integration partner for the company’s MultiTouch Cell products. The agreement provides dotbox with preferred partner status for MultiTouch technology and services in the luxury retail market. MultiTouch and dotbox will collaborate on new applications and design implementations for the growing multitouch digital signage market. Dotbox’s 4CsX platform, which enables retail clients to manage online and physical display content in an integrated hub format, will be integrated into the MultiTouch 46-inch Cell displays for innovative retail store experiences, which will combine online and mobile applications for engaging social shopping. “The social dimension of shopping is inherently a multi-sensory experience, and the tactile aspect of the MultiTouch displays extends the creative design capabilities of our platform for in-store installations,” said Ashley John Heather, co-founder and President of dotbox. “The multi-user multitouch experience is a signifier for the meshing of physical and digital design, and we are pleased to work with MultiTouch to create the next wave of luxury retail experiences.” dotbox clients include Harry Winston, Verdura, and Tourneau, as well as emerging brands in the US such as Folli Follie and Limoland. MultiTouch has installed the world’s largest multi-user multitouch systems, including award-winning installations such as the ‘Wall of Chile’ for the Chilean Pavilion at the 2010 Shanghai World’s Fair and the ‘One Road’ installation at the National Museum of Australia in Canberra, which is the first asymmetric multitouch museum display. “The retail market is reinventing its use of digital signage and interactive displays, and our work with such leading brands as T-Mobile and Lincoln Motors for next-generation consumer information and entertainment displays is only a prelude to where we see the luxury market’s multitouch experience heading,” said Timo Korpela, general manager of MultiTouch Americas. “Our collaboration with dotbox ideally synthesizes the art and commerce of multitouch display integration, and we look forward to a fruitful relationship as we jointly target retail luxury brands.” NanoMarkets estimates that touch-screen displays will grow in market revenue from $2.2 billion USD in 2010 to $3.4 billion in 2014, and that digital signage and computer monitors will account for the fastest-growing segments in this market. With multitouch products – including mobile devices and tablet PCs – gaining market share, brands, agencies and their clients are recognizing the power of multitouch display experiences for providing tactile expression to a brand’s message. Introduced to the global market in 2009, the MultiTouch Cell product family has been sold in 36 countries, and installed in some of the most prominent international venues. The Cell products are used for corporate lobbies, broadcast, retail, advertising, exhibitions, museums, education and design. For more information, please visit www.multitouch.fi, as well as the MultiTouch YouTube channel at youtube.com/multitouchfi, and twitter.com/multitouchfi for further MultiTouch updates. About MultiTouch Ltd. MultiTouch is a leading developer of interactive display systems, based on proprietary software and hardware designs. The company is headquartered in Helsinki, Finland, with U.S. offices in Santa Clara, California and New York City. Its systems are currently in use in more than 36 countries around the globe. For more information, please visit www.multitouch.fi. About dotbox Inc dotbox Inc is a leading e-commerce and social media agency that develops integrated digital and physical retail experiences for prominent brands. The company’s 4CsX platform provides agile content management capabilities for growing retail experiences in the online, mobile, and multi-screen worlds for passionate consumer engagement and loyalty. The company, based in New York City, was founded in 2008. For more information, please visit www.dotbox.com. |
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EDITOR’S NOTE: If you would like a color photograph of Timo Korpela, general manager of MultiTouch Americas; a color photograph of Ashley Heather, co-founder of dotbox, screenshots of dotbox interactive designs, or MultiTouch product or installation shots, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com
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